To develop and recognize the innate skills and artistry of Asia’s best culinary & mixology masters, both on the professional and student level.

To provide a venue for the Philippines best culinary and mixology masters where they can pit and hone their talents and skills geared towards competing globally.

To offer a glimpse of the present culinary landscape of the Philippines and the rest of Asia as well.

To show the importance of the Hotel & Restaurant industry’s role in uplifting the country’s tourism industry.

To celebrate our 28th CHEFS ON PARADE showcasing the fabulous creations and creativity of the Filipino palate.